Conference – ‘Unlocking the value of the Yorkshire brand in your business’
November 23 @ 12:30 pm - 5:30 pm£50
The business environment is hugely challenging: a highly competitive marketplace and a backdrop of Covid, Brexit, climate change and more. However, businesses in Yorkshire possess an advantage to take on these challenges.
Evidence shows that the Yorkshire region has strong brand values which companies based here have the opportunity to leverage in a positive and profitable way.
This half day conference will deliver lots of knowledge, experience and practical solutions as well as encourage questions and answers – together providing a lively and valuable event. Areas covered will include (for example):
BRANDING INNOVATION COMMUNICATIONS OPERATIONS PROCUREMENT SALES AND MARKETING CULTURE STRATEGY FINANCE…AND MORE
Guest speakers from a range of industries will demonstrate through examples, insights and the personal experience in their organisations how Yorkshire and Yorkshireness can be applied across industries, areas and functions.
- Stewart Arnold (University of Hull) – Introduction and moderator – why we’re here and what to expect from the event
- Kevin Sinfield (Catalyst Strategic Marketing) – broad overview on how Yorkshire can be leveraged in brand building
- James Mason (Welcome to Yorkshire) – the appeal of Yorkshire beyond our county
- Wayne Topley (Cedar Court Hotels) – Harnessing Yorkshire hospitality
- Tracey Dawson (Daletech Electronics) – The advantage of innovation in Yorkshire
- Kim Johnstone (CityFibre) – How Yorkshire stands the test of time in a Hi Tech world
- Andy Davidson (Red Sky) – Why Yorkshire is attractive to investors
For further information please write to: email@example.com
The ‘Big Yorkshire Conversation’ was launched in April 2021 by The Yorkshire Society seeking the views and opinions of ‘the Yorkshire people’ on issues ranging from Yorkshire’s identity to Yorkshire devolution. This survey, conducted with the help of University of Hull, was the biggest and most revealing of its kind.
One of the key insights that came out of the study was the power of the Yorkshire brand – it’s inherently strong values, distinct personality and appeal to buyers and consumers.
The Yorkshire Society believes that businesses across the region can create additional advantage by harnessing these attributes and embedding them throughout their organisation. It’s an opportunity that many of Yorkshire’s 400,000+ businesses are overlooking or under estimating.
Through its new Education, Training and Consultancy programme, of which this informative conference is part, The Yorkshire Society wants to help the Yorkshire economy by helping Yorkshire’s businesses succeed and grow.
Thank you to the event sponsors: