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‘This is Yorkshire’ online Conference

February 24, 2021 @ 2:00 pm - 4:00 pm


Register below to attend.

Supported by the Hull University Business School (HUBS) , The Yorkshire Society, One Yorkshire Committee and Stratton Park Associates, the aim of the conference is to bring together people from across the region and beyond to discuss a variety of topics:

  • How do we define Yorkshire identity and the sense of Yorkshireness?
  • How important are cultural elements when defining Yorkshire?
  • What are the strengths of the Yorkshire brand?
  • How do we combine Yorkshire’s important heritage with economic modernisation?

There will be a wide range of speakers from businesses, universities and other organisations as well as an ability for others to connect and contribute in the discussion of these ideas. With an intricate background of the Government’s devolution plans and its levelling up agenda, the COVID pandemic and Brexit, it is important we can plot a path that is one that can get the best for Yorkshire, its economy, environment and most importantly its people.


Speakers and their respective topics are:

Professor Richard Morris, University of Huddersfield.  Yorkshire’s cultural identity: a historical perspective

James Mason, Chief Executive Welcome to Yorkshire. Branding Yorkshire as a destination

Nicky Chance-Thompson, CEO Piece Hall. The Piece Hall as a Yorkshire destination

Kevin Sinfield, Branding Consultant.  The Yorkshire brand

Stewart Arnold, Hull University Business School. Yorkshire’s identity – real and imagined

Sally Joynson, CEO Screen Yorkshire. Branding Yorkshire for the TV & film Sectors

Mark Casci, Business Editor Yorkshire Post. The Yorkshire brand as part of the region’s economy

Dr Sarah Hickingbottom, Independent Bio-economy Consultant.  Yorkshire’s position in the UK’s bio-based and renewable economy

Yusuf Ukadia, Constituency Assistant (Office of Tracy Brabin MP).  Some perspectives on Yorkshire’s identity


If you would like to attend this online event, please register HERE.


February 24, 2021
2:00 pm - 4:00 pm


University of Hull



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