We are delighted to announce that Kate Hardcastle MBE has been appointed a Vice President of The Yorkshire Society, and we look forward to working with her to ‘celebrate and promote everything that’s great about Yorkshire’.


Kate Hardcastle MBE, a.k.a. The Customer Whisperer is the UK’s leading ‘go-to’ business expert on consumer insight for National TV & Media.

Kate has added her unique brand of knowledgeable commentary to thousands of interviews for BBC, ITV, Channel 4, Channel 5, Sky News and Radio channels BBC 2, BBC 4, BBC 5 Live and commercial stations.

She has also presented & provided expertise for leading consumer shows Rip Off Britain (BBC 1) What Britain Bought (Channel 4) Battlefront (Channel 4) and Inside Out (BBC 1) as well as being the consumer champion for hit ITV 1 consumer show – Eat Shop Save (new series starts in July 2018). Kate has also fronted TV programmes including Inside Out & ITV Tonight.

Kate was honoured with an MBE in the Queen’s Birthday Honours 2018 and was the recipient of the Prime Ministers Point of Light Award. She has been celebrated with 26 National & International commerce awards including Business Woman of the Year, Inspiration Award and Influencer of the Year.

In a public vote of over 88,000 people – Kate was the recipient of the Yorkshire Business Woman of the Year and the Yorkshire Society’s Media Personality 2018.

Her work is respected globally, projects have included the successful turnaround of ailing retail brands & shopping centre, the creation of powerful consumer brands & consultant to oversee business redevelopment, restructure & takeovers.

Kate is a valued business speaker on topics including consumer behaviour, developing talent, women in business & strategic alliances. As a Keynote speaker at over 200 events including Retail World Congress, Arabian Business Conference & The Business Show alongside a wide selection of fellow speakers such as former POTUS Bill Clinton & Joanna Lumley OBE.

Kate is the founder owner of Insight with Passion – a business transformation organisation partnering clients to greater commercial success. Insight with Passion has delivered change for brands including The Co-op, Trutex, and retail & leisure property investor NewRiver REIT plc.

She was the driving force behind the businesses Access for All commitment, which sees the business donate an impressive 20% back to good causes & was flagged as a case study for Big Society by Downing Street.

Kate is a Trustee for the Diana Award, a charity supporting young people and ambassador for several charities including Women In Sport & northern branches of R.S.P.C.A

She has been a significant supporter of the charity – Welcome to Yorkshire and has donated time for over 50 free workshops & training events which has assisted over 1000 Yorkshire small businesses & charities with commercial advice & strategy.

Kate, born in Huddersfield is 41, and with her husband is proud parent of 3 children, spending time at her family home in West Bretton, Yorkshire, London and with her International clients based in U.S.A & Australia.

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