PITCHING YORKSHIRE
TO THE WORLD

The Yorkshire Society has a vision in line with one of our region’s most pressing issues – ensuring its future economic success. Divided administratively into North, South, East and West, Yorkshire as a whole does not exploit its greatest economic asset, its size and scale.

The Yorkshire (and Humber) region has a GDP per capita of around US$26,000, less than all other regions of the UK except East Midland, Northern Ireland, Wales and North East, and far less than the UK average of US$32000.

Our aim is therefore to increase the region’s GDP over time and improve it per-capita by leveraging Yorkshire’s combined economic capabilities, and the brand value in the name North, South, East and West all use with pride – Yorkshire – to attract inward investment and promote economic growth throughout the region, so everyone benefits.

We believe Yorkshire – as a whole – needs a showcase and a stage on which to present its collective self and all its combined capabilities to the world outside its borders, nationally and internationally. With everyone benefiting from a one-Yorkshire brand.

With the help of University of Hull, The Yorkshire Society conducted a survey – the largest of its kind – to determine the economic strength and hidden potential of the Yorkshire ‘brand’. A copy of the survey report is available on request.

2025/26 IS THE AIM

Imagine this…

Yorkshire, at last stepping into the limelight and showing the world what it has to offer by bringing together the huge selection of talent. businesses and organisations, public and private within its borders to demonstrate the depth and strength of the Yorkshire economy and why the world outside its borders should do business with us.

And then imagine a promotional strategy that asks and motivates the world to take a fresh look at what Yorkshire has to offer, with an open invitation to come here and see for themselves.

The idea is to draw attention to what Yorkshire has to offer and provide an opportunity for the public and private sector, at home and abroad, to re-set perceptions of Yorkshire from being predominantly a tourist destination to an economic destination – the place to go to do business – a place that wants to be known as much for being forward-thinking, dynamic, innovative and ambitious, as it already is for being trusted, straight-talking, hospitable and welcoming.

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REGISTER YOUR INTEREST NOW

For further information or to enquire about The Yorkshire Society’s proposed Expo+, please write to: contact@theyorkshiresociety.org  and we will send you a copy of the above synopsis.

We call on all Yorkshire’s other membership organisations and industry associations to get involved in confidence. To work, this event must be a collaborative project with everyone’s support.

And we especially want to here from those organisations, commercial or not, who can help with organisation or contribute their specialims and skills to make the event the best it can be.

Good news! Members of The Yorkshire Society will receive priority and preferential rates when the event is confirmed.

A DEDICATED WEBSITE FOR THIS EVENT WILL FOLLOW – BUT DON’T WAIT TO GET INVOLVED.

THE VISION

THE YORKSHIRE EXPO+ WILL:

  • Be a major forward looking business event on a four-year cycle comprising exhibitions, seminars, conferences, presentations and more, for all sectors and industries and of a size and scale worthy of the name it carries.
  • Give all businesses in Yorkshire an opportunity to promote themselves locally, nationally and internationally, online and off.
  • Complement an ongoing strategic programme of market communications and trade-missions to and from Yorkshire, organised by The Yorkshire Society in collaboration with local authorities and industry associations etc.

The impact of the event is key. The Yorkshire Expo+ is intended to be Yorkshire’s biggest and best business event and should be worthy of attention from markets in UK and around the world – a must visit!

We therefore envisage an event lasting up to 1 week, allowing enough time for visitors to plan a visit and stay during the week or weekend.

The Expo+ would fit in with the Society (and Yorkshire’s) other major events so that it forms part of an over-arching cultural programme including such as Yorkshire Day, major sporting occasions and special performances. Together, these activities and the unifying nature of the Expo+ would demonstrate what makes Yorkshire the special place it is and why it is the ideal place to do business.

SIZE AND SCALE

Our aim is to achieve:

  • 1000 contributing businesses and organisations, exhibiting or presenting at the event.
  • 10,000 business delegates attending in person at the conference, workshop, networking and breakout meetings.
  • 100,000 visitors in person and online for those unable to travel.
  • 1,000,000 page visits on the dedicated Expo+ website.

The Yorkshire Society has already undertaken discussions with Universities, large corporate members and a number of SMEs to evaluate the concept – all have been supportive and want to be involved.

This will be a forward-looking EXPO, ‘plus’.  The plus being the additional pro-active support to help bring buyers and sellers together and the all important Yorkshireness that will convey the unique brand qualities of God’s own Country.

It will be a major business event comprising exhibitions, seminars, conferences, presentations and more, for all sectors and industries and of a size and scale worthy of the nation within a nation it represents. But more than that, it will project all that is positive about the Yorkshire brand and how we want the world to now see our economic region.

As such, it will focus on opportunity and optimism in what will inevitably be, post-Brexit and post-Covid, a very different world of work and trade.

And it will give all businesses in Yorkshire (and those outside with an interest in Yorkshire) a chance to promote themselves locally, nationally and internationally.

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